Beijing, China Jan 3, 2026 (Issuewire.com) - As the international food service and retail sectors navigate a surge in consumer interest for authentic Asian confectionery, Beijing Shipuller Co., Ltd. has prioritized the expansion of its frozen dessert division to accommodate evolving market dynamics. The organization currently serves as a prominent Frozen Japanese Mochi supplier in China, facilitating the distribution of diverse mochi varieties that bridge the gap between traditional rice cakes and modern frozen novelties. These products are characterized by a soft, elastic outer shell made from high-quality glutinous rice flour, which is engineered to maintain its signature chewy texture even at sub-zero temperatures. Available in numerous flavor profilesincluding traditional red bean and matcha, as well as contemporary fruit infusions like mango and strawberrythe mochi is produced in facilities that adhere to rigorous international safety protocols. By providing a shelf-stable, frozen solution, the Yumart brand enables global procurement officers to source authentic Japanese-style treats that meet the stringent stability and hygiene requirements of modern international supply chains.
Part I: Industry PerspectiveThe Globalization of Texture and Fusion Confectionery
The international landscape for frozen desserts is undergoing a fundamental transition, with consumer preferences shifting toward products that offer unique tactile experiences. Mochi, once a regional specialty, has transitioned into a global mainstream category, driven by cross-cultural culinary fusion and significant advancements in cold chain infrastructure.
Texture as a Primary Driver of Innovation
In the current confectionery market, "mouthfeel" has become a central focus for product development. The unique elasticity of mochioften referred to as "QQ" texture in Asian marketsappeals to a demographic seeking multisensory eating experiences that go beyond simple sweetness. This trend is particularly evident in the rise of "hybrid" desserts, where the glutinous rice layer is paired with varied fillings to create a contrast between the chewy exterior and creamy or dense interiors. As consumers increasingly prioritize unique tactile sensations, frozen mochi provides a versatile format that can be utilized as a standalone snack or as a premium component in complex dessert plating.
Social Media Influence and Visual Appeal
The aesthetic nature of mochi, with its smooth, symmetrical forms and soft color palettes, aligns with the visual-centric culture of modern social media platforms. The rapid dissemination of food trends through digital media has catalyzed demand in regions where the product was previously underrepresented, such as parts of Europe and the Middle East. This increased visibility has prompted major supermarket chains and food service providers to expand their ethnic frozen sections, moving mochi from specialty importers to mainstream distribution channels. The "Instagram-worthy" quality of these bite-sized treats remains a consistent driver for consumer engagement and trial.
Health-Conscious Indulgence and Portion Control
Another notable industry trend is the move toward "portion-smart" indulgence. Mochis individual, bite-sized format appeals to consumers who seek a controlled portion of sweetness. Furthermore, the inherent gluten-free nature of the glutinous rice shell meets a growing requirement for allergen-friendly options in the frozen snack category. As global markets move into 2026 and beyond, the industry is seeing a decisive shift toward products that avoid synthetic additives and prioritize natural fruit-based colorants and fillings, satisfying the demand for "Clean Label" transparency in the frozen aisle.
Part II: Institutional Capability and Strategic Global Solutions
Since its establishment in 2004, Beijing Shipuller Co., Ltd. has functioned as a strategic partner for businesses seeking the "original oriental taste." Under the Yumart brand, the organization leverages a robust network of 9 specialized manufacturing bases and 280 joint factories to ensure a consistent and scalable supply of Asian staples to 100 countries.
Core Advantages: The "One-Stop" Magic Solution
Yumart has developed an operational framework designed to address the logistical and quality hurdles faced by international distributors and hospitality groups:
Logistical Consolidation (LCL Services): A primary advantage for professional procurement is the ability to consolidate diverse orders. Yumart facilitates Less than Container Load (LCL) shipments, allowing clients to combine frozen mochi with other frozen ingredients like Frozen fish roe, Frozen Edamame, Frozen Wakame in a single consignment. This approach optimizes warehouse inventory turnover and reduces the administrative burden of managing multiple vendors.
Rigorous Certification and Quality Management: To ensure compliance with global food safety laws, Yumart maintains a comprehensive suite of certifications, including ISO, HACCP, BRC, Halal, and Kosher. The production process involves automated encrusting and blast-freezing technologies that ensure the mochi retains its shape and prevents "freezer burn," maintaining a 12-to-24-month shelf life under proper cold storage conditions.
Application Scenarios and Strategic Market Integration
The Yumart mochi portfolio is engineered for high performance across several critical sectors of the global food industry:
Professional HORECA (Hotel, Restaurant, and Catering): Executive chefs in international hotel chains and specialized Asian restaurants utilize Yumart mochi as a convenient, high-aesthetic dessert option. The pre-portioned nature of the product reduces back-of-house labor costs while ensuring consistency in serving sizes and presentation.
Specialty Retail and Global Supermarkets: Yumart provides retail-ready packaging designed for the frozen aisle, featuring multi-language labeling and high-impact visual designs. This caters to the "grab-and-go" consumer in metropolitan areas who seeks authentic ethnic snacks in a convenient format.
Collaborative R&D and OEM Services: Through its 5 dedicated R&D teams, Yumart offers private label (OEM) services. This allows professional clients to customize flavor profilessuch as espresso, tropical mango, or classic red beanand calibrate the thickness of the rice shell to meet specific regional taste preferences and market requirements.
Global Trade Presence and Culinary Intelligence
By participating in more than 13 international trade forums annuallyincluding Canton Fair, Gulfood, and SIALYumart maintains direct communication with global procurement heads and culinary influencers. This engagement allows the brand to stay synchronized with changing regulatory requirements and emerging palate trends, ensuring that its frozen mochi remains a competitive and compliant choice for the international market. The organization's history of cold chain excellence, established since 2018, ensures that every batch is delivered with its textural integrity fully preserved.
Conclusion
As the global appetite for authentic and innovative Asian confections continues to mature, the necessity of a reliable and certified supply chain remains paramount. Beijing Shipuller Co., Ltd. continues to bridge the gap between traditional Japanese culinary artand large-scale international logistics. Through the Yumart brand, the organization ensures that its Frozen Japanese Mochi meets the highest international standards of safety, texture, and flavor. By offering a "One-Stop" solution that encompasses production excellence and logistical efficiency, Yumart remains a foundational partner for businesses seeking to elevate their dessert offerings in an increasingly competitive and quality-conscious global marketplace.
For more information on product specifications, international certifications, or to request a customized flavor solution, please visit the official corporate website: https://www.yumartfood.com/
Source :Beijing Shipuller Co., LTD
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